FRUIT JUICE IS GOOD FOR YOU
The most recent study on Australia's nutrition status shows that 50% of us aren't eating enough fruit. Eating whole fruit is the best way to get your 2 serves a day. However, sometimes this can be hard to do and a small glass of fruit juice is a quick way to top up your fruit intake. Plus, it tastes delicious!
FRUIT JUICE IS A NUTRIENT POWERHOUSE
Fruit juice is a nutrient rich, wholesome drink that has been enjoyed by families for generations. Recently it's been compared to fizzy drinks and empty calorie energy drinks. But let's be clear - Fruit juice comes from real fruit and is a natural source of energy, and provides a range of vitamins and minerals that our bodies need. With only half of Australians currently eating enough fruit, fruit juice has a vital role to play to bridging this nutrition gap.
Reference 1: Australian Bureau of Statistics. Australian Health Survey: Nutrition First Results - Food and Nutrients, 2011-2012. 2014. Cat No. 4364.0.55.007.
Reference 2: National Health and Medical Research Council. Eat for health: Australian Dietary Guidelines. Canberra: Australian Government; 2013 and National Health and Medical Research Council. A review of the evidence to address targeted questions to inform the revision of the Australian Dietary Guidelines. Canberra: Australian Government; 2011.
GET SOME OF THE JUICE FACTS & FIGURES
A small 125ml glass of nutritious fruit juice is a quick and easy way to help you bring the goodness of fruit back into your diet.*
Only 1% of kids aged 14-16yrs, and 51% aged 9-13yrs get their recommended daily serves of fruit.
Fruit juice in the diet can have a positive effect on diet quality. Research shows that children who drink fruit juice, have a better overall diet than those who don't, including higher intakes of vitamin A and C, folate and potassium.
Fruit juice is a major source of Vitamin C for 56% of kids aged 2-16 years.
Did you know 1 in 2 of us aren't getting enough fruit in our diets?
* Based on the 2013 Australian Dietary Guidelines. Juice can be a great occasional substitute for fruit. Whole fruit is best for the fibre it provides. References available upon request.
In recent years, there has been more focus and attention on sugar. Here is a video to help you understand a bit more about sugar in our food and drinks.
To find out more, or if you are seeking more specific information, we recommend that you talk to a health professional such as an Accredited Practising Dietitian for individual advice.
At The Daily Drinks Company we want to make it as easy as possible for you to read and understand the nutrition information that all of our products carry. It's why we're proud to be adopting the Government's new Health Star Rating (HSR) across our entire range of juices and drinks over the next four years. In addition to the new labelling we will be supporting the changes with education information so you can make better and more informed product choices.
As you can see here, the new food labelling system, developed collaboratively by industry, government and health organisations, is similar to the energy ratings you normally see on fridges, washing machines and clothes dryers. It aims to give consumers 'at-a-glance' nutrition information by indicating the overall healthiness of a product, allowing you to compare between products within a category.
By 2018, 100% of our products will display the health star rating, along with additional information on energy including the energy content per 100g/mL, per typical serve, and as a percentage of an average adult's daily energy intake.
We believe this retains and builds on the cut-through achieved by the Australian Food and Grocery Council's Daily Intake Guide over the past several years, as well as delivering more at-a-glance information for interested consumers.
For more information about the Health Star rating, click here.